Blogging Write for us.

Blogging is keeping a blog, a website with many pages, which we can keep as a personal or professional journal. Blogging includes writing for the blog and knowing the tools and strategies that make that blog more visible. If we use the blog strategically to get more visibility of the website, it is said that it is an inbound marketing tool.

What is a blog?

The word blogging is born from a contraction weblog. In the beginning, the blog was used as a personal diary where a topic of interest gets discussed to share. However, it has been such a powerful tool to provoke interaction that it has become a corporate marketing tool in some cases and a direct business tool in others.

Although the blog has its beginnings in the 1994 decade, it has become more popular today since content managers are used, making it very easy to write blog posts; previously, you had to have some technical programming knowledge to write to them. Among the most popular content managers are Blogger (Google’s free content manager) and WordPress (the most popular in the blogging community, free and paid).

When you acquire a free content manager, you have some limitations to make it grow as a business; also, you will not have your web address but assign it. For example, if you decide to blog on blogger, the page will be hosted on blogspot.com, and your domain would be yourname.blogspot.com, or if you acquire it free from WordPress, your domain would be yourname.wordpress.com.

Blogger, as its name reflects, is a platform for blogging. Its practicality can help small companies that have never done Content Marketing to start this strategy.

Many business owners hear it said that doing Digital Marketing is very important. Still, they forget that to develop it, a series of actions and investments are necessary that may not fit into their budget or the time of the work team.

For this reason, it is common for small entrepreneurs to specifically opt for Content Marketing since it is an economic strategy, which has as one of its main actions the creation of articles on a blog, which at the same time can be created on platforms. Like Blogger.

Blog posts are fundamental to a blog. Every blog on the internet consists of different blog posts written by the blogger. Blog posts can contain content (obviously!), videos, images, bullet-points, different headings, etc.

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