Effective Online Marketing Strategies to Empower Your Brand [2020]

Online Marketing Strategies

Today there are hundreds of various marketing tactics at your disposal. Starting off with simple and time-tested options such as paid advertisement or realization of loyalty programs, including giveaways and discounts.

Finishing with those more intricate and laborious like implementation of Search Engine Optimization methods and building social media presence through working with visual content. As a business owner, you are certainly well aware of the crucial role that proper marketing strategy plays in the brand promotion, but which is the proper? Marketing activities will bring no other result except for waste of precious time and money if they are random and unstructured. The key to success lies in defining your marketing strategy before anything else is done.

An old saying states “If you want something done right, do it yourself”, so why not try working it through on your own? Start with discovering who your best prospects are: it will help you to gain extensive knowledge of what marketing methods could be the most appropriate, so further you can think through the best way to both reach your potential clients and satisfy existing ones. Below are listed few worthy promotion strategies — try them out as you’re looking to increase your business profitability.

Online Form Builders

Form building applications represent perfect solution for freelancers, small companies, and overall those being on tight budget who’d like to get hold of a valid, dependable tool to optimize the processes and capture leads at ease. They are simple and handy multi-purpose applications that offer number of features that allow to:

● Organize your website the way you want it to without any programming knowledge required: add, alter and remove fields and buttons

● Make a web-page more welcoming for clients and visitors with adding more interactivity onto it: make sign-up forms, feedback fields, etc.

● With the help of customization tools, create distinctive forms that people will want to fill out.

● Supply your website master’s toolbox with advanced features like Captcha setup, QR-code, submission and payment processing.

● Improve your project with A/B-testing (which is also a truly effective marketing tool).

● Last but surely not the least: form builders grant you an excellent opportunity to track, gather, collect and analyze the information about visitor activity on-site to get an idea of your audience — both present and potential — needs, as well as current tendencies.

Among all the mentioned benefits, the last point deserves special attention: by obtaining the most relevant information that users themselves will provide within anonymous questionnaires, surveys, and quizzes, it becomes many times easier to determine the most appropriate promotion strategy. Finally, the best thing of using online form building application is the price: there are lots of free versions offered as well as affordable specialized plans providing numerous specialized features — so you can choose the most convenient option to meet your needs.

If you now find it helpful and would like to make familiar with form building tools — take a look at MightyForms. This online application with user-friendly, interactive interface is a perfect choice for beginners as it is exceedingly simple in use, flexible, and versatile. As MightyForms offer Real-time Data Capture, you can track your views and submissions and gather actual data from the visitors; you can then review the results since the process is automated. Give a shot to their unlimited free version, and if you require some additional tools — there is a selection of affordable advanced plans to choose from.

Google My Business

Setting up a Google My Business account is another great option for search engine optimization. This simple step carries a numerous benefits, such as listing your local biz on Google maps and search, making it easier for your company to be found when people look for the services or goods you offer. In addition, with your customers adding reviews, Google displays your company in their “3-pack”, which means you get reliable advertising at no cost.

Getting Active On Social Media

Consider using social media as a promotion tackle as is another great (and completely free!) option that helps to convert leads into customers and gain visibility of your brand (43% of small businesses report social media being their most effective advertising tool!): post pictures and videos, run contests and host giveaways, interact with your audience on a regular basis — and that will be quite enough for your brand to capture new leads and affirm its positions.

Online Forums And LinkedIn Groups

LinkedIn may also become a useful tool for making valuable connections and find potential customers: join groups related to your business, participate in community discussions to demonstrate your expertise in the field, be respectful to other members in your replies, give valuable insights and avoid being overly promotional — that works well for the prospect, and requires no investments.

Online forums, like Quora and similar, can as well serve as a good platform for freelancers and small companies to appear before a wider public. It may not be as effective as paid advertisement, but it should be enough to start with.

Wrapping Up

All strategies are good, to one degree or another, at providing consistent exposure that will progressively increase the overall efficiency of your brand unless they include illegal or abusive methods (e.g. Black-Hat SEO). However, as practice shows, the highest rates of influence have those strategies which include working with audience directly — like various visitors quizzes and after-sale customer surveys.